Kurtis are a must-have in every Indian woman’s wardrobe. A favourite style statement to look chic in a traditional way, the kurti is synonymous to comfort and elegance. According to a research, kurtas are now every fashion shopper’s favorite piece of clothing. Here is some detail on what shoppers chose in 2018 and what 2019 hold for us!
Hemlines have gone asymmetrical with a boho flavour in 2018, and Indian wear too has adopted this global trend. Best employed on gently flowing materials such as chiffon, georgette, crepe or soft chanderi, the asymmetrical trend is excellent for ladies who like to socialise. Demand for these kurtas rose more than 4-5x on the platforms. Brands like Anmi, W, Libas, to name a few introduced the latest and the trendiest styles.
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Frock Style Kurtas
The frock style kurti is perfect for tall ladies who can easily carry off the length of the skirt. The frock style kurti is perfect for tall ladies who can easily carry off the length of the skirt. This style brings confidence by adding volume to the body type. Flipkart Fashion saw 30% of all kurtas sold were frock style kurtas!
Long kurtis with a long slit were a trendy pattern in 2018. The slit is present either on one side or at the middle or on two sides. Often the long slit kurtis came with an inner layer, particularly if the slit is present at the middle front, but there were also front slit long kurtis that comes without a second layer. These kurtis looked stylish and were ideal for casual day outs and day time occasions. Cities like Indire, Patna, Guwahati and Kerala shopped for this even more
than the top metros of the country!
Kurtis will continue to be every Women’s favourite. Here are a few trends that will gain tremendous attention in 2019 –
A-Lined Short Kurtas
A lined short length kurtis will trend strongly in 2019 amongst the young Indian women. It can be paired with flared lowers as well as with fitted pants. These Kurtis come with sufficient frills and gives a perfect ethnic look. The specialty of A-line kurtas is that they include frills right from the waist and there is no exact demarcation of the
waistline complimenting every body type.
Tail cut kurtis will continue to trend in 2019 due to its modern outlook. This kurta style includes a longer cut at one of the sides in the hemline of the kurta. The longer cut may be present at the front or one side as well, but in most of the cases the longer cut is present at the back.
Shirt Style Kurtas
The shirt style kurtis come with shirt like collars with various lengths. The shirt style kurtis can be described as a nice fusion of shirts and kurtis and due to the presence of formal shirt like collar these kurtis give a smart look and can be worn as a dress too. While shirt style kurtis are an ideal fit for regular use and also for the office, they are not certainly the best pick for parties and occasions because of their formal touch.
Inputs by Rishi Vasudev, Vice President at Flipkart.com