Pioneer Book Company
Pvt Ltd established in 1948, is one of the country's
leading publishing and distribution houses. Initially,
Pioneer was engaged solely in the distribution of
newspapers, magazines and journals. An enterprising
spirit, combined with foresight, saw the Company rapidly
expand and set up an all India distribution network.
Today, the Company has over 55 years of experience
in the printing, publishing, distribution and in-house
publication of periodicals and journals.
The media boom in the late 70's and early 80's, led
the Company to expand its horizons and enter the publishing
world with their first publication 'Ashtapailu', a
Marathi sports fortnightly, edited by the former Indian
cricketer, Mr. Ajit Wadekar. The success of 'Ashtapailu',
led the company to launch in March 1987, 'Meri Saheli',
a women's monthly in Hindi, edited by the legendary
actress, dancer and now, member of Parliament, Ms
Hema Malini. 'Meri Saheli' succeeded in giving the
regional female readership the true friend that they
were looking for. This instant identification with
the content of 'Meri Saheli' led to its astounding
success and it grew rapidly, reaching the zenith in
no time. Today, 'Meri Saheli' enjoys the privileged
position of being the largest selling Hindi women's
magazine in India.
The success of 'Meri Saheli' led to the launch of
'Arogya Sanjeevani' in December, 1990.
This Hindi health quarterly providing medical information
and health advice, based on the ancient Ayurvedic
system of medicinal cure, again struck the right chord
with its readers. Today, the magazine has a steadily
rising circulation and a loyal readership.
With years of experience behind it, Pioneer Book Company
was ready to step into the English magazine segment
and the year 1996 saw the launch of 'New Woman', a
women's monthly, again edited by Ms Hema Malini. With
its fresh approach, its commitment to women's issues
and its extremely well balanced content, 'New Woman'
notched up a sizeable readership in record time, and
is today, the second largest selling women's monthly
in English in India.
A deep awareness of the millennium's need to achieve
mental peace and to do its bit for its loyal readership,
the company launched 'Ved Amrit' a spiritual magazine
that provided readers with a holistic approach to
life. The magazine now enjoys a special niche of its
own and is on its ascent towards greater success.
Pioneer Book Company is not resting on its laurels.
It intends to continue its growth, add fresh dimensions
and meet the new demands of the millennium. Today,
it dreams of a future where family reading will mean
a value publication from its stable. With experience
on its side and the wherewithal to explore fresh territories,
it is now planning to venture into the diverse field
of entertainment and looking for a noteworthy presence
on the net and the small screen. Pioneer knows well
the advantages of dreaming big.